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Get More Social Media Engagement

In today’s digital age, engagement on social media platforms is crucial for businesses to connect with their audience and build brand loyalty. However, many companies struggle with low post engagement rates, hindering their ability to reach and resonate with their target audience. In this blog post, we’ll explore practical strategies for boosting engagement on social media and driving meaningful interactions with followers.


Excited Man with Social Media Engagement

The Importance of Social Media Engagement.


Engagement refers to user interactions with content, including likes, comments, shares, and saves. It’s a key metric indicating how actively the audience engages with a brand and its content. High engagement rates increase the visibility of posts and signal to platform algorithms that content is valuable and worthy of being shown to more users.


Valuable Content, elderly male looking at daimonds falling on a social media post

5 Simple Strategies to Get More Social Media Engagement;


Strategy #1: Spark Conversations with Compelling Questions.


One effective way to increase engagement on social media posts is by sparking conversations with the audience through compelling questions. Encourage followers to share their thoughts, opinions, and experiences related to the content.


Lifting weights: elderly man, sitting on a excercising ball, curling a dumbbell

Example; a fitness brand ‘@fit-gramps’ could ask, “What’s your favourite workout routine to kickstart your day?”


This type of question prompts followers to engage with the post by sharing their experiences, leading to higher engagement rates.

Strategy #2: Leverage User-Generated Content.


Another effective strategy for boosting engagement is to leverage user-generated content (UGC). UGC refers to any content followers or customers create that features the brand or products. Sharing UGC strengthens relationships with the audience and encourages others to engage with the brand.


Get in shape: Santa Claus aka "@northguychris" getting fit for Christmas.

Example; @fit-gramps re-shares a follower’s picture wearing a branded t-shirt.

Reposting user-generated content and crediting the original creator boosts engagement and fosters a sense of community among followers.

Strategy #3:

Host Giveaways and Contests


Hosting giveaways and contests is another effective way to boost engagement and increase brand visibility. Encourage followers to like, comment, and share posts for a chance to win a prize.

Push-up challenge: elderly afro-american army vet doing push-ups.

Example; @fit-gramps hosts a push-up challenge, where the winner gets free exclusive merchandise. This incentivises engagement and introduces the brand to a broader audience as participants share the contest with their followers. Following platform guidelines for giveaways and contests is essential to ensure compliance and transparency.


Strategy #4:

Create Interactive Content

Take advantage of interactive features like polls, quizzes, and sliders to encourage participation and feedback from followers. Stories are a powerful tool for engaging the audience in real-time.

Social Media Polls: example of a social media story poll. Imagery - elderly male standing, with a radio, showing peace sign.

Example; @fit-gramps brand posts a story with a poll asking, “Is your workout better with or without music?”.


Interactive content increases engagement and provides valuable insights into the audience’s preferences and interests, allowing a brand to tailor content accordingly.

Strategy #5:

Interact with the Audience


One often overlooked strategy for boosting engagement on social media is responding to comments and actively interacting with the audience. When followers take the time to comment on posts, it’s important to acknowledge their contributions and respond in a timely and genuine manner.

Social media commenting: Illustration of a social media post comment section.

Example; a follower comments on a post about weight-lifting routines, and @fit-gramps responds by asking, “Thanks for sharing your routine with us! Do you prefer barbells or dumbbells with your routine?”.

This shows that the brand values their input and encourages further engagement. Additionally, it’s always good to take the opportunity to initiate conversations with the audience by asking follow-up questions or soliciting feedback on their experiences with the brand.


Conclusion


More engagement can be uncomplicated in most cases. While there are advanced strategies and considerations, these simple strategies should be enough to set you on the path to more engagement. By sparking conversations, leveraging user-generated content, hosting giveaways, and creating interactive stories, brands can increase engagement, foster meaningful interactions, and, ultimately, grow the brand on social media platforms. Be sure to track and consult insights, decide which strategy/s works best for the brand and adjust accordingly. Like most things, consistency is vital, so plan, execute, audit, adjust and repeat.



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